Read Our Recent Reviews
My purchasing experience at Rider Market Daytona was awesome.
The entire team there is outstanding.
Sales, service, parts and business manager were great to work with and provided me with an excellent price on my new purchase.
I highly recommend this dealership.
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by David Santillo
I own two BMW K series and wouldn't take them anywhere else. I moved almost 90 miles away and still choose to bring my bikes here for service. Even for scheduled service they will remove items you have taken care of yourself to save you money.
Every person here is friendly and helpful no matter what their position is.
Added plus is a customer lounge with coffe, chips and a MotoGP race playing on the TV.
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by Michael Reiser
Talk about a great Parts Manager, Tristan really went all out resolving an issue I was having. He is an awesome representative for Riders Market, BMW and all the brands they represent. Thanks so much Tristan!
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by William Christie
Super big time motorcycle dealership with salespeople in the know! Very helpful and friendly place.
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by Jeffrey Hester
Very gracious sales and easy financing. First time in Daytona and first bike after many years. Very happy with the process and service.
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by Zach Morris
No one is too cool or unapproachable at this dealership!! As you can see I bought 2 Triumphs and sold the Orange one in 6 months of working with the GM Dennis & his old & new ownership, management & crew. I Own 2 Harleys and live here. To me this Dealership is the Hottest & most exciting in the area! The prices are much more reasonable with one goal in mind: MOVE ALL TYPES OF MOTORCYCLES! These are hard times for some of us & coming down in price helps everyone to want to buy & trust the services will b the same. Sarah,Shay,Eric & Dennis and the whole new vibe is much needed in the area! Thank you. Sincerely Tomas
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by Thomas Bastian
The 1st Class Service Manager at Ridermarket Daytona (Ormond Beach) did me right by installing 2 tires on my Benelli at a giveaway price.
I brought the bare rims in rather than having him remove the wheels from the bike.
I checked with several other shops and nobody else would give me a discount for bringing in the rims.
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by Pray for the USA
Visited while in town for 2026 Bike Week.
Friendly staff. Wide assortment of bikes, accessories and clothing from Aprilia, BMW and Triumph. Rockin deals this week on their bikes. Go check them out.
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by Jerry Stoffield
Finally spoiled myself and bought a lifetime bike here. I’ve been annoying people at this dealership since it was in the old Daytona location (which I still miss). Sales has never been overly pushy through all the regime changes. Zach in Service and everybody in Parts has always been great. Looking forward to being disturbed at how much
stuff I buy for my new bike.
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by James McLaughlin
If you're in the market for a motorcycle you owe it to yourself to stop here and take a look at what they have, new or used. I just bought a Triumph Tiger 850 Sport from them and it was the easiest motorcycle purchase I've ever made from the most helpful, friendly and no pressure staff I've encountered in a very long time. It's also, very, very refreshing to have a motorcycle dealership in town that you can just go and hang out at if ya want. I can't say that about most motorcycle shops I've visited. It reminds me a lot of my Uncle Pete's Yamaha and Honda shop that I spent countless hours in growing up and working at all through my high school and junior college years!
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by J Michael Urban
Great dealership and great people
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by Dennis Brady
I had a bunch of requirements. Shane diligently & patiently met them all!
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by Raymond Oenbrink
Was there for the new model reveal. Definitely a contender for me when I get a new model. Friendly people and a lot of very cool bikes and equipment.
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by John Lee
These guys really know how to take care of their customers. We have bought a new bike from therm. Had three of our bikes serviced there and bought parts/accessories. It's alway an easy and pleasant experience.
One weekend I had a flat on my speedmaster while we had guests visiting and rides planned. We took the bike right there and their service manager dropped everything to work on my bike. Had us out the door in less than an hour.
They are trustworthy and care about their customers. It will be taken care of right the first time. Unfortunately these days that kind of service is hard to find.
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by Andrea Ren
Great experience buying a new motorcycle. No pushy salesman, no pushy finance. Plenty of time to make up my mind.
Bike was ready when I wanted to pick it up. ALL controls were throughly explained.
Everyone in the dealership were friendly and showed excitement for my choice.
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by Karl Brown
Everyone at the shop was great and they have a lot of inventory good accessories available. The mechanic was very knowledgeable. When I bought the bike he explained all the electronics to me and how to operate everything everybody in the shop was awesome.
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by william adkins
Everyone here is extremely helpful and accommodating, and they offer everything from purchasing a new bike to gear and service. I can’t recommend this place enough if you’re planning to get a new bike!
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by john hennighan
Zach, James and Chris were very helpful and understanding in dealing with my problem that they eventually solved. Thanks Guys
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by Karl Brown
Great dealership. Bought a new bike from them. Very friendly and responsive group. Super easy transaction, starting with my salesman, Rick, all the way to the sales manager. They gave me a fair price on my trade and let me test ride 3 bikes before I bought. Parts and service have also been great. Can’t say enough positive. Would definitely buy from them again even though they’re about 2 hours from my home.
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by David Shapiro
What a great purchasing experience. The staff is super friendly and knowledgeable. Everyone very accommodating and easy to work with. So very happy with my purchase. Highly recommend for any of your motorcycle needs
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by Charlie Trader
Super easy to work with, they cater to your needs/wants and make it super easy to purchase. Rick and Eric are awesome.
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by Alex Moser
Riders Market Daytona did a fantastic job upgrading the exhaust system on my Ducati. From start to finish…..Sarah did a great job sourcing the parts needed for the job. Tristen was very helpful consulting me through the process, and Zach and the other mechanics did a very professional job executing the installation. I’ll be buying my next bike from them.
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by Jimmyjoe
This dealership understands the importance of a test drive. They also leave you alone to make your decisions, no pushy sales pitches. Only knowledgeable staff to answer your questions.
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by Glenn Shapanka
This was my first time buying from Rider Market Daytona. I lived about 2hours away from the dealership but they worked with me over the phone and we were able to put a deal together with numbers close to what I was looking to pay and got my loan pre qualified too. When I was able to show up for the in person test ride they had the bikes I wanted to test ride ready and waiting. I filled out the waivers and off I went on the test rides. When finished I chose a bike I wanted and we talked about price and we came to an agreement that both parties were happy with. My salesman Rick was great and easy to talk with. Rick listened to what I was looking for and took the time to explain where my choices in motorcycle may do or not do for my style of riding. The entire experience was great. My wife and I rode the 2 hours home together and we took the long way home to enjoy our new purchase. It was just what we were looking for and it has been a great bike to ride daily on my commute to and from work. Oh and Rick invites anyone to join him on the monthly ride he puts together for customers or future customers to come and enjoy the ride with other fellow riders on their current bikes.
I recommend Rider Market Daytona to anyone looking for a new or used bike!
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by Ethan B Fine
Rick, Eric and Chris were all great
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by Advanced Automotive Ocoee
Rick and Eric took great care of me. They both went out of their way to make sure everything went smooth with the purchase and pick up of my new bike. Thanks again guys!
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by Evan Scaife
Thanks Chris and Zach and others again for taking care of me and my 400x.
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by Stevo
I rode my BMW down from Jacksonville to get serviced and had a wonderful experience! The Maintenance team were extremely friendly and professional, nice show room and waiting area. Will be bringing my business back to this location!
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by William C
Super positive experience with my new BMW R18 Roctane purchase. Travis was patient, low key and zero pressure. Dennis gave me a OTD price which was impossible to refuse and was lower than competing BMW dealers. Dealership is tidy, well thought out including the service area. Excellent overall buying experience. A+
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by Leon Phelps
knowledgeable and enthusiastic employees Very nice dealership
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by Dennis Villarose
Good buying experience, great attention to detail and a friendly staff and I was introduced through out every department.
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by Jim Economou
I highly recommend buying your motorcycle from them. Everyone is very knowledgeable and helpful throughout the whole process. Eric and Leo gave me a great deal on the bike that I have been looking at for several months now. Parts and Sales department were all very nice. Since I lived far from the dealer, they were able to deliver it on the same day so I could enjoy my new bike. Thanks Chris for delivering it fast and with care.
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by Aris Ramos
Very good service
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by Marco Castellanos
i look online and the store was closed for moving reason , anyway they help me and they show me the F850Gs i made a deal i hope soon coming at home with me they work on the paper
thank you to Kyle
seen you soon!!!!
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by maurizio b
I had a really good experience here. I’ve been looking for something different for a little bit and I got focused on the BMW bikes. I went in to see the GSA, but ended up looking at the M1000XR. Not only were the employees helpful, but I met a BMW enthusiast who was so passionate about the brand and the M that I bought the M. And it was a great choice, although it’s way more bike than I should be on. The bike is outrageous. I also had the opportunity to meet Zach the service manager. Zach is super. If you’re looking for a BMW this is the place. I feel like they were very generous with my trade and the entire deal. They were professional throughout. I still want the GSA, so I’ll likely be back soon. Thanks Chris, Joey, Zach and all the other pros here.
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by David P.
Had an awesome experience here! Travis was super helpful and really knew his stuff when it came to bikes. Sarah was great with looking up the specific helmet and gloves I wanted. She was very sweet. When my order came in Tristan helped set my cardo up to my new helmet. All around great experience and awesome team.
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by Tori Minnehan
Honest, professional technical staff that works with you to find the best and safest way to get your bike ready for the road
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by A
Great experience with Zac at the service team. The communication and service was top tier.
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by roberto_lk
Zac and the crew always make me feel very welcome. They do an excellent job on explaining my bikes needs and making sure everything is completed professionally and top notch! Highly recommend Daytona Beach Motos!
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by Peter Hardy
600 mile 1st service on my R18 Rocatne performed by Josh in less than 90 minutes. No greasy finger prints, bike was spotless when picked up. Best of all at a very reasonable cost. A+
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by Winifred Mulvey
It was good while it lasted. Purchased a new bike from them when they acquired ownership from the previous owner, hope the new owners are as good.
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by Scott Ward
Fantastic dealership. Outstanding service. Chris in service is the best.
Topped off my coolant at no charge. Highly recommend. Will bring my k 1600 here forever.
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by Richard Pechstein
Their service dept is second to none. They are honest and give you professional recommendations .
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by haven Steakin
I was looking for a shop to work on my bike was scrolling down and seen a place like less than a mile from my house clicked on it couldn't believe it.did not even know it was there .and the place is huge .so glad I clicked on the site . everyone there was great .looked at some of the bikes no one bothered me just let me check them out excellent the service department was the best seriously I would 100 percent recommend this place to everyone I know !!! You guys rock keep up the great work.thanks for everything you guy's did and all the info you provided me you guy's went above and beyond.
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by Ken Austin
Best shop in town
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by Rob OBC
We were visiting from out of town and stopped by your store today to shop for Triumph accessories and apparel. We were extremely impressed with the professional service and outstanding support from your team—especially Sarah. She went above and beyond to help us with everything, from finding products and checking inventory to answering questions about pricing. Her friendly and helpful attitude made the whole experience a pleasure. We’ll definitely be back whenever we’re in the area.
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by John Locke
I cannot say enough about the service that I received from Daytona BMW and triumph I have to say Zack went above and beyond and Chris. Also their service team is barn the best they had me in and out in a very timely matter. I would recommend anyone that needs service to definitely go to Daytona motor of Daytona And thank you again, Zack let me say one more thing about Zack. He’s a very personable guy. Take care of your needs thank you again
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by Rick Stallard
I can’t say enough great things about Daytona Beach Motos BMW! Although I have a BMW dealership around the corner, I made the trip all the way to Ormond just to have my BMW 1250 GSA serviced here, and it was absolutely worth it. From the moment I arrived, the entire team made me feel valued and taken care of. As an ISO 9001:2015 auditor, I can say that the service was top-notch—efficient, professional, and with great attention to detail. They clearly know these bikes inside and out, which gave me total confidence that mine was in the right hands. A very special thank you to General Manager Dennis P., whose leadership and dedication shine through in the way this dealership operates. He went above and beyond to make sure everything was smooth and that I left completely satisfied.
If you ride a BMW and want OUTSTANDING service that’s worth the drive, Daytona Motos BMW is the place to go. Highly recommended!
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by Tec Nam
Clean store and full of enthusiasm towards our sport.
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by Paul V Fila
Good price , quick service
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by Ibrahim Aref
Stopped in with a couple friends to take a look. Was amazed at how nice it is inside. Very professional staff, no pressure, everyone is very nice. Great inventory of bikes, new and preowned. BMW, as usual, has a great high end offering. I was absolutely astounded at the very diversified line up from Triumph, everything from Cruisers, Sport, Adventure and Dirt bikes. One of my friends is purchasing a new Triumph. If you have not considered Triumph in the past, you definitely need to stop in and take a good look, you will not be disappointed. This place is one of the best.
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by Dolph Streichert
Friendly, informative, and very professional. I look forward to a long and prosperous business arrangement.
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by peter descartes
They went over every aspect of my service. Explained what needed to be done and what was required. No pressure on unnecessary service or things that could wait. Quick turnaround time.
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by KDC
The service team at Daytona Beach Motors was excellent as usual.
Everything went smoothly from the time I dropped the motorcycle until the bike was ready for pick up.
Everybody was friendly and professional.
I highly recommend the dealership for anyone who is interested in a BMW or Triumph motorcycle.
Andrew Halpern, MD.
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by Andrew Halpern
Call today to have a tire installed. They were able to do it today no issues so maybe an hour. Good service
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by Stephen Aldrich
These guys were professional, knowledgeable and experienced from the initial phone call to the service process. The showroom is immaculate and as well the service area to was a thing of beauty. I highly recommend this bike shop to anyone who is looking for that step above retail experience. They specialize in Triumph and BMW, but had no problem working on my Royal Enfield Himalayan scram 411. Zach is who I spoke to initially and he spent time with me making the decision making process so much easier than previously with any other dealership. The service tech at the desk was so cool to talk to and his enthusiasm for both on road and off road riding was inspiring. You will not be disappointed. A must see! I dropped my own tubed tire off my bike and brought it to them to put a new tube in after a puncture from a nail. they were done in under 15 minutes, the same day…that is zero turnaround time
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by Trevor Thompson
I’ve been working with Daytona Beach Motos for several years now, and every experience has been absolutely top-tier. Zack, the service manager, is truly one of a kind — always going the extra mile, making sure everything is done perfectly, and treating customers like family. His professionalism and genuine care set the standard.
The entire staff is incredible — warm, knowledgeable, and passionate about what they do. Over time, they’ve become more than just a dealership to me… they’ve become like family. Whether it’s service, advice, or support, this team consistently delivers with integrity and heart.
This is the only place I trust to buy and service my bikes — and I’ll continue going to them for years to come.
If you’re even thinking about getting a bike, don’t waste your time shopping around. Go straight to Daytona Beach Motos. They don’t just sell bikes — they build relationships, stand by their work, and make sure you ride away with more than just a machine… you ride away with confidence and community.
Highly recommend. Five stars isn’t enough.
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by Derek Anderson
Chris did a great job of servicing my Triump Bonneville 900 and worked with me for a Saturday appt and got me in and out in a timely manner. Loaned me his Apple Phone Charger, and let me hang out in their very nice and well stocked customer lounge.
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by Jim Ostrich
Daytona Beach Motos; they are always welcoming, The services they provide for your motorcycle done right treat people like family
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by Zoya Harris
I picked up a new BMW from Travis and Dennis. I got a very fair trade-in price and exceptional service.
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by Kenneth Bell
Zach and the service team hit it out of the park. Thanks for turning the bike around so fast, salvaged my trip.
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by Mark “kramdunc” R
The service department went above and beyond to take care of my bike. Thank you
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by Franck Fatras
A clean and well laid out dealership. Staff is knowledgeable and courteous. Bought my R18 there and have had it serviced there for exclusively even though it’s a two hour wait plus drive.
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by Michael J
My BMW first service was done very efficiently and am impressed with your tech.
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by Chris Hall
The employees really know what they are talking about!! Very nice motor cycle shop and service department
BMW and Triumph. Will be back!!
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by Jenn Pyles
Zak was a very professional Service Manger who went out of his way for my R 1200 R model. He said in touch with communication and excellent member service. I've had many many Motorcycles and service from various people, Daytona Beach Motors is Excellent thanks Chris and Zak for your customer care!
And when I needed parts they were on top of it, Tristen and jess know there business, with Terry in sales and one stop shop many Thanks.
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by Mike James
Can't say enough about Zach the service manager. Dropped everything to change a headlight bulb for me. In and out in like 20 minutes. What an asset to the dealership, very pleasant, knowledgeable and friendly. My go to dealership from now on.
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by Carl Huni
Everyone is friendly and courteous. If you're looking for a bike shop with knowledgeable staff and a solid maintenance center this is it.
Update: still the best place to get a bike, service or for purchase. Never left unhappy. They'll take care of you.
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by William Sobel
The service advisor Chris and his team took great care of my R1250 RT, addressed all the issues we wrote up for the appointment and got the bike back to me the same day ready to ride. Perfect.
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by Steve H
Great Company! Very professional and easy to work with. Went the extra mile! Definitely recommend!
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by Crockett Watson
Excellent treatment for an unforseen problem that popped up. Not so happy with BMW. It was covered under warranty but took 2 weeks to happen and I was on a once a year motorcycle trip with my brother. Had i not had other motorcycles the trip would have been ruined. I like the people at Daytona Beach Motos.
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by John Strouth
The team at this location is doing a fantastic job. They've always taken good care of my bike for any service I've needed.
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by Beau LunaWolf
Zachary and the service team did a good job on a late tire change request for me. I even had communication from them on days they were closed. I live a long way from the shop but prefer to bring it to them as they have taken good care of me in the past.
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by ribitner
Best management in Service and decent prices
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by juan blaha
Specifically went to this triump dealership as I had a bad experience with other triump dealerships. This was honestly one of the best experiences I’ve ever had at a service center. The service advisor was absolutely awesome he was nice respectful and answered all my questions (and I had a lot of questions) I then walked into the show room floor and had an awesome conversation regarding my recent trip to NC with one of the sales associates. Lastly I actually got to talk to the mechanic to worked on my bike without even having to request it. (Never had this happen before) overall it was a very welcoming and reassuring process and I will 100% recommend this dealer and be back.
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by David johansson
Chris and Zach were very welcoming, pleasant and highly efficient. They immediately jumped on my wheel and changed the new tire I brought in. Josh was the technician and he was very accurate in his service. I was completed in very little time and on my way out before I had expected. I will gladly return for future services.
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by Rich
First time there and longtime BMW Rider, the folks were great and the service manager got me in for an oil change and also put rear pads on my 2003 K1200GT.
I live in Ocala, but this will be my new BMW service dealer, I like the folks there and the dealer has a great vibe.
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by Ronald Bak
I recently had the pleasure of working with BMW Triumph of Daytona Beach, Florida, and I must say, their service was exceptional. From start to finish, the team kept me informed and up-to-date on the status of my BMW S 1000 RR. Service Manager Zach and the entire team, including mechanics James and Josh, and Service Writer Chris, went above and beyond to ensure I was comfortable with the process, even when parts had to be shipped from Germany.
Their transparency and communication were top-notch, and they showed a genuine understanding of my concerns about the wait time. What truly impressed me, though, was the level of respect and care they showed me throughout the entire process. No matter what issue I brought to their attention, they handled it with professionalism and courtesy.
But what sets them apart is that they're not just mechanics, they're riders who share my passion for motorcycles. You can tell they love what they do, and it shows in the way they care for each bike that comes into the shop. It's clear that they're working on my bike because they want to, not just because it's their job. This dedication and enthusiasm are evident in everything they do, and it gives me complete confidence in the work they're doing on my S 1000 RR.
If you're looking for a reliable and trustworthy shop to care for your BMW, look no further than BMW Triumph of Daytona Beach. Five stars isn't enough – I'd give them more if I could.
Thanks Joey
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by JR Mills
Great service!!! Chris is awesome and deserves a raise!!!!!
Keep up the great work.
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by Tony Buendo
Friendly staff and overall great experience with the purchase and upkeep of my bike. Highly recommend.
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by Andrea Peterson
Chris and Zack in service are great.
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by Joe Perog
Amazing service department
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by Eric Harrison
I enjoyed my visit for service at Daytona Motos. The 2 people in parts were very knowledgeable and helpful. Then Zach and the service crew were very attentive to my needs. Good people working here.
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by Fred Liebenhaut
Love the customer service at Daytona beach Motos
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by Dom Dom
Good people, good service!
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by Greg Thomas
I have bought a lot of motorcycles in my day. A bit of an obsession, but enough about me. My most recent purchase was a new-to-me BMW r1250gs. I worked with salesman Terry and Rich. I also worked directly with the new manager, Kyle. I must say, these guys are so friendly, helpful, no pressure and really seem to love motorcycles. This dealership still allows test rides (many do not these days) and I don't know how someone would buy a motorcycle with a test ride. In particular, Kyle bent over backward to get back to me to answer every question. He made the buying experience very easy. That guy knows and loves bikes, its a blast just to chat with him about bikes. When I went to pick up the bike, the new plate was already on the bike, registration in my name, and the bike was immaculate. And I mean immaculate. I don't know how they did it. It looked brand show room new. The while rear mono-shock spring was as white as fresh snow. Full tank of gas, and even though they were in the middle of moving the entire showroom to a new location, Kyle took the time to go over the features of the bike. Even after the sale, Kyle gets back to me with answers, never excuses. I am very happy with the bike, Kyle and the dealership. I'll be back to them for my next bike, for sure (remember my obsession).
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by JSFDC
The dealership went above and beyond to help me with acquiring a new motorcycle from out of state. The service department is awesome, and very pleased with the help from Zack and Chris! Happy to have a local place I trust.
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by Ryan Custureri
⭐️⭐️⭐️⭐️⭐️
I recently had a fantastic experience with the service department at Daytona Motos! After a frustrating time at another BMW dealership, I was hesitant to trust anyone with my bike. However, the team at Daytona Motors truly went above and beyond.
They took the time to thoroughly analyze the issue I was having and worked diligently to correct it. What really stood out to me was their exceptional customer service. They even stayed late to allow me to pick up my bike after hours, which was incredibly helpful!
I highly recommend Daytona Motos for anyone in need of reliable service and genuine care. Thank you for turning my experience around!
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by Adam Canni
Stopped by to check out this dealership after buying a BMW in Jacksonville. I wish I had checked them out prior to my purchase. Nice showroom and friendly staff. I'll gladly ride the 1.5 hours for any service I might need.
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by Josh Randall
As always I was very happy with the service. They did everything that was needed and were very accommodating in addressing my concerns. They are the only place I will go as long as I own the bike.
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by Douglas Bennett
Fantastic dealership. I’ve only dealt with the parts department regarding my older Speed Triple ordering parts. But the sales team has also always been very friendly. When I’m in the market for an upgrade, it’ll be from this dealership.
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by Austin
After moving from Nashville, I was happy to learn that another Motos location was only 40 minutes from my house. When it was time for my wife to get annual service on her BMW, the team was incredible from the initial contact, scheduling service the same week, and faster than expected turn around once in the shop.
They even beat the price of their initial estimate. The facilities are great and the team was super friendly and helpful. I highly recommend them to anyone who needs service for their euro bikes.
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by Rustin Crawford
After a few past experiences at motorcycle dealers I was hesitant to deal with another. Bought a new triumph from this dealer and my thoughts have changed, friendly staff, explained the bike to me, made me what I believe was pretty decent price, and even after the sale weeks later just as friendly when stopped by.ive been very happy with daytona motors and would recommend them if looking for a brand they carry
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by James Polito
Night and day difference between this and the old facility. Well stocked with bikes and goodies; the only improvement might be drool rags for the customers.
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by TheSecond55
Needed repairs quickly during a road trip. The great service dept offered impressive and fast service. 100% recommended
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by Sheprd
Terrific dealer, friendly and professional. I have bought three bikes from them, and they have always done a fair deal and I have been very pleased with them. The one occasion things briefly went sideways, they apologized, took ownership and more than made up for the inconvenience.
I have used their service and parts department and have also been completely satisfied. They have gotten the parts required and installation has been professional and complete.
I highly recommend this dealership, especially Rich as the salesman and any of the staff in service and parts to take care of anything you need, new or used.
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by David Hill
Zach, at Service is experienced and efficient.
He does a great job at running the department.
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by JS Guay // Denise Bisson
Great service and communication.
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by Stacy O'Brien
Travis was very helpful and the sales experience was great. Service experience was great also.
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by John Masson
Such a big improvement over the last BMW dealership in Daytona. I felt like all of the employees that I had contact with were representing the company positively.
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by Wayne Kelley
My purchasing experience at Rider Market Daytona was awesome.
The entire team there is outstanding.
Sales, service, parts and business manager were great to work with and provided me with an excellent price on my new purchase.
I highly recommend this dealership.
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by David Santillo
I own two BMW K series and wouldn't take them anywhere else. I moved almost 90 miles away and still choose to bring my bikes here for service. Even for scheduled service they will remove items you have taken care of yourself to save you money.
Every person here is friendly and helpful no matter what their position is.
Added plus is a customer lounge with coffe, chips and a MotoGP race playing on the TV.
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by Michael Reiser
Talk about a great Parts Manager, Tristan really went all out resolving an issue I was having. He is an awesome representative for Riders Market, BMW and all the brands they represent. Thanks so much Tristan!
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by William Christie
Super big time motorcycle dealership with salespeople in the know! Very helpful and friendly place.
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by Jeffrey Hester
Very gracious sales and easy financing. First time in Daytona and first bike after many years. Very happy with the process and service.
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by Zach Morris
No one is too cool or unapproachable at this dealership!! As you can see I bought 2 Triumphs and sold the Orange one in 6 months of working with the GM Dennis & his old & new ownership, management & crew. I Own 2 Harleys and live here. To me this Dealership is the Hottest & most exciting in the area! The prices are much more reasonable with one goal in mind: MOVE ALL TYPES OF MOTORCYCLES! These are hard times for some of us & coming down in price helps everyone to want to buy & trust the services will b the same. Sarah,Shay,Eric & Dennis and the whole new vibe is much needed in the area! Thank you. Sincerely Tomas
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by Thomas Bastian
The 1st Class Service Manager at Ridermarket Daytona (Ormond Beach) did me right by installing 2 tires on my Benelli at a giveaway price.
I brought the bare rims in rather than having him remove the wheels from the bike.
I checked with several other shops and nobody else would give me a discount for bringing in the rims.
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by Pray for the USA
Visited while in town for 2026 Bike Week.
Friendly staff. Wide assortment of bikes, accessories and clothing from Aprilia, BMW and Triumph. Rockin deals this week on their bikes. Go check them out.
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by Jerry Stoffield
Finally spoiled myself and bought a lifetime bike here. I’ve been annoying people at this dealership since it was in the old Daytona location (which I still miss). Sales has never been overly pushy through all the regime changes. Zach in Service and everybody in Parts has always been great. Looking forward to being disturbed at how much
stuff I buy for my new bike.
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by James McLaughlin
If you're in the market for a motorcycle you owe it to yourself to stop here and take a look at what they have, new or used. I just bought a Triumph Tiger 850 Sport from them and it was the easiest motorcycle purchase I've ever made from the most helpful, friendly and no pressure staff I've encountered in a very long time. It's also, very, very refreshing to have a motorcycle dealership in town that you can just go and hang out at if ya want. I can't say that about most motorcycle shops I've visited. It reminds me a lot of my Uncle Pete's Yamaha and Honda shop that I spent countless hours in growing up and working at all through my high school and junior college years!
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by J Michael Urban
Great dealership and great people
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by Dennis Brady
I had a bunch of requirements. Shane diligently & patiently met them all!
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by Raymond Oenbrink
Was there for the new model reveal. Definitely a contender for me when I get a new model. Friendly people and a lot of very cool bikes and equipment.
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by John Lee
These guys really know how to take care of their customers. We have bought a new bike from therm. Had three of our bikes serviced there and bought parts/accessories. It's alway an easy and pleasant experience.
One weekend I had a flat on my speedmaster while we had guests visiting and rides planned. We took the bike right there and their service manager dropped everything to work on my bike. Had us out the door in less than an hour.
They are trustworthy and care about their customers. It will be taken care of right the first time. Unfortunately these days that kind of service is hard to find.
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by Andrea Ren
Great experience buying a new motorcycle. No pushy salesman, no pushy finance. Plenty of time to make up my mind.
Bike was ready when I wanted to pick it up. ALL controls were throughly explained.
Everyone in the dealership were friendly and showed excitement for my choice.
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by Karl Brown
Everyone at the shop was great and they have a lot of inventory good accessories available. The mechanic was very knowledgeable. When I bought the bike he explained all the electronics to me and how to operate everything everybody in the shop was awesome.
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by william adkins
Everyone here is extremely helpful and accommodating, and they offer everything from purchasing a new bike to gear and service. I can’t recommend this place enough if you’re planning to get a new bike!
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by john hennighan
Zach, James and Chris were very helpful and understanding in dealing with my problem that they eventually solved. Thanks Guys
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by Karl Brown
Great dealership. Bought a new bike from them. Very friendly and responsive group. Super easy transaction, starting with my salesman, Rick, all the way to the sales manager. They gave me a fair price on my trade and let me test ride 3 bikes before I bought. Parts and service have also been great. Can’t say enough positive. Would definitely buy from them again even though they’re about 2 hours from my home.
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by David Shapiro
What a great purchasing experience. The staff is super friendly and knowledgeable. Everyone very accommodating and easy to work with. So very happy with my purchase. Highly recommend for any of your motorcycle needs
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by Charlie Trader
Super easy to work with, they cater to your needs/wants and make it super easy to purchase. Rick and Eric are awesome.
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by Alex Moser
Riders Market Daytona did a fantastic job upgrading the exhaust system on my Ducati. From start to finish…..Sarah did a great job sourcing the parts needed for the job. Tristen was very helpful consulting me through the process, and Zach and the other mechanics did a very professional job executing the installation. I’ll be buying my next bike from them.
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by Jimmyjoe
This dealership understands the importance of a test drive. They also leave you alone to make your decisions, no pushy sales pitches. Only knowledgeable staff to answer your questions.
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by Glenn Shapanka
This was my first time buying from Rider Market Daytona. I lived about 2hours away from the dealership but they worked with me over the phone and we were able to put a deal together with numbers close to what I was looking to pay and got my loan pre qualified too. When I was able to show up for the in person test ride they had the bikes I wanted to test ride ready and waiting. I filled out the waivers and off I went on the test rides. When finished I chose a bike I wanted and we talked about price and we came to an agreement that both parties were happy with. My salesman Rick was great and easy to talk with. Rick listened to what I was looking for and took the time to explain where my choices in motorcycle may do or not do for my style of riding. The entire experience was great. My wife and I rode the 2 hours home together and we took the long way home to enjoy our new purchase. It was just what we were looking for and it has been a great bike to ride daily on my commute to and from work. Oh and Rick invites anyone to join him on the monthly ride he puts together for customers or future customers to come and enjoy the ride with other fellow riders on their current bikes.
I recommend Rider Market Daytona to anyone looking for a new or used bike!
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by Ethan B Fine
Rick, Eric and Chris were all great
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by Advanced Automotive Ocoee
Rick and Eric took great care of me. They both went out of their way to make sure everything went smooth with the purchase and pick up of my new bike. Thanks again guys!
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by Evan Scaife
Thanks Chris and Zach and others again for taking care of me and my 400x.
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by Stevo
I rode my BMW down from Jacksonville to get serviced and had a wonderful experience! The Maintenance team were extremely friendly and professional, nice show room and waiting area. Will be bringing my business back to this location!
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by William C
Super positive experience with my new BMW R18 Roctane purchase. Travis was patient, low key and zero pressure. Dennis gave me a OTD price which was impossible to refuse and was lower than competing BMW dealers. Dealership is tidy, well thought out including the service area. Excellent overall buying experience. A+
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by Leon Phelps
knowledgeable and enthusiastic employees Very nice dealership
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by Dennis Villarose
Good buying experience, great attention to detail and a friendly staff and I was introduced through out every department.
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by Jim Economou
I highly recommend buying your motorcycle from them. Everyone is very knowledgeable and helpful throughout the whole process. Eric and Leo gave me a great deal on the bike that I have been looking at for several months now. Parts and Sales department were all very nice. Since I lived far from the dealer, they were able to deliver it on the same day so I could enjoy my new bike. Thanks Chris for delivering it fast and with care.
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by Aris Ramos
Very good service
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by Marco Castellanos
i look online and the store was closed for moving reason , anyway they help me and they show me the F850Gs i made a deal i hope soon coming at home with me they work on the paper
thank you to Kyle
seen you soon!!!!
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by maurizio b
I had a really good experience here. I’ve been looking for something different for a little bit and I got focused on the BMW bikes. I went in to see the GSA, but ended up looking at the M1000XR. Not only were the employees helpful, but I met a BMW enthusiast who was so passionate about the brand and the M that I bought the M. And it was a great choice, although it’s way more bike than I should be on. The bike is outrageous. I also had the opportunity to meet Zach the service manager. Zach is super. If you’re looking for a BMW this is the place. I feel like they were very generous with my trade and the entire deal. They were professional throughout. I still want the GSA, so I’ll likely be back soon. Thanks Chris, Joey, Zach and all the other pros here.
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by David P.
Had an awesome experience here! Travis was super helpful and really knew his stuff when it came to bikes. Sarah was great with looking up the specific helmet and gloves I wanted. She was very sweet. When my order came in Tristan helped set my cardo up to my new helmet. All around great experience and awesome team.
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by Tori Minnehan
Honest, professional technical staff that works with you to find the best and safest way to get your bike ready for the road
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by A
Great experience with Zac at the service team. The communication and service was top tier.
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by roberto_lk
Zac and the crew always make me feel very welcome. They do an excellent job on explaining my bikes needs and making sure everything is completed professionally and top notch! Highly recommend Daytona Beach Motos!
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by Peter Hardy
600 mile 1st service on my R18 Rocatne performed by Josh in less than 90 minutes. No greasy finger prints, bike was spotless when picked up. Best of all at a very reasonable cost. A+
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by Winifred Mulvey
It was good while it lasted. Purchased a new bike from them when they acquired ownership from the previous owner, hope the new owners are as good.
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by Scott Ward
Fantastic dealership. Outstanding service. Chris in service is the best.
Topped off my coolant at no charge. Highly recommend. Will bring my k 1600 here forever.
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by Richard Pechstein
Their service dept is second to none. They are honest and give you professional recommendations .
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by haven Steakin
I was looking for a shop to work on my bike was scrolling down and seen a place like less than a mile from my house clicked on it couldn't believe it.did not even know it was there .and the place is huge .so glad I clicked on the site . everyone there was great .looked at some of the bikes no one bothered me just let me check them out excellent the service department was the best seriously I would 100 percent recommend this place to everyone I know !!! You guys rock keep up the great work.thanks for everything you guy's did and all the info you provided me you guy's went above and beyond.
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by Ken Austin
Best shop in town
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by Rob OBC
We were visiting from out of town and stopped by your store today to shop for Triumph accessories and apparel. We were extremely impressed with the professional service and outstanding support from your team—especially Sarah. She went above and beyond to help us with everything, from finding products and checking inventory to answering questions about pricing. Her friendly and helpful attitude made the whole experience a pleasure. We’ll definitely be back whenever we’re in the area.
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by John Locke
I cannot say enough about the service that I received from Daytona BMW and triumph I have to say Zack went above and beyond and Chris. Also their service team is barn the best they had me in and out in a very timely matter. I would recommend anyone that needs service to definitely go to Daytona motor of Daytona And thank you again, Zack let me say one more thing about Zack. He’s a very personable guy. Take care of your needs thank you again
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by Rick Stallard
I can’t say enough great things about Daytona Beach Motos BMW! Although I have a BMW dealership around the corner, I made the trip all the way to Ormond just to have my BMW 1250 GSA serviced here, and it was absolutely worth it. From the moment I arrived, the entire team made me feel valued and taken care of. As an ISO 9001:2015 auditor, I can say that the service was top-notch—efficient, professional, and with great attention to detail. They clearly know these bikes inside and out, which gave me total confidence that mine was in the right hands. A very special thank you to General Manager Dennis P., whose leadership and dedication shine through in the way this dealership operates. He went above and beyond to make sure everything was smooth and that I left completely satisfied.
If you ride a BMW and want OUTSTANDING service that’s worth the drive, Daytona Motos BMW is the place to go. Highly recommended!
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by Tec Nam
Clean store and full of enthusiasm towards our sport.
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by Paul V Fila
Good price , quick service
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by Ibrahim Aref
Stopped in with a couple friends to take a look. Was amazed at how nice it is inside. Very professional staff, no pressure, everyone is very nice. Great inventory of bikes, new and preowned. BMW, as usual, has a great high end offering. I was absolutely astounded at the very diversified line up from Triumph, everything from Cruisers, Sport, Adventure and Dirt bikes. One of my friends is purchasing a new Triumph. If you have not considered Triumph in the past, you definitely need to stop in and take a good look, you will not be disappointed. This place is one of the best.
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by Dolph Streichert
Friendly, informative, and very professional. I look forward to a long and prosperous business arrangement.
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by peter descartes
They went over every aspect of my service. Explained what needed to be done and what was required. No pressure on unnecessary service or things that could wait. Quick turnaround time.
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by KDC
The service team at Daytona Beach Motors was excellent as usual.
Everything went smoothly from the time I dropped the motorcycle until the bike was ready for pick up.
Everybody was friendly and professional.
I highly recommend the dealership for anyone who is interested in a BMW or Triumph motorcycle.
Andrew Halpern, MD.
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by Andrew Halpern
Call today to have a tire installed. They were able to do it today no issues so maybe an hour. Good service
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by Stephen Aldrich
These guys were professional, knowledgeable and experienced from the initial phone call to the service process. The showroom is immaculate and as well the service area to was a thing of beauty. I highly recommend this bike shop to anyone who is looking for that step above retail experience. They specialize in Triumph and BMW, but had no problem working on my Royal Enfield Himalayan scram 411. Zach is who I spoke to initially and he spent time with me making the decision making process so much easier than previously with any other dealership. The service tech at the desk was so cool to talk to and his enthusiasm for both on road and off road riding was inspiring. You will not be disappointed. A must see! I dropped my own tubed tire off my bike and brought it to them to put a new tube in after a puncture from a nail. they were done in under 15 minutes, the same day…that is zero turnaround time
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by Trevor Thompson
I’ve been working with Daytona Beach Motos for several years now, and every experience has been absolutely top-tier. Zack, the service manager, is truly one of a kind — always going the extra mile, making sure everything is done perfectly, and treating customers like family. His professionalism and genuine care set the standard.
The entire staff is incredible — warm, knowledgeable, and passionate about what they do. Over time, they’ve become more than just a dealership to me… they’ve become like family. Whether it’s service, advice, or support, this team consistently delivers with integrity and heart.
This is the only place I trust to buy and service my bikes — and I’ll continue going to them for years to come.
If you’re even thinking about getting a bike, don’t waste your time shopping around. Go straight to Daytona Beach Motos. They don’t just sell bikes — they build relationships, stand by their work, and make sure you ride away with more than just a machine… you ride away with confidence and community.
Highly recommend. Five stars isn’t enough.
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by Derek Anderson
Chris did a great job of servicing my Triump Bonneville 900 and worked with me for a Saturday appt and got me in and out in a timely manner. Loaned me his Apple Phone Charger, and let me hang out in their very nice and well stocked customer lounge.
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by Jim Ostrich
Daytona Beach Motos; they are always welcoming, The services they provide for your motorcycle done right treat people like family
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by Zoya Harris
I picked up a new BMW from Travis and Dennis. I got a very fair trade-in price and exceptional service.
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by Kenneth Bell
Zach and the service team hit it out of the park. Thanks for turning the bike around so fast, salvaged my trip.
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by Mark “kramdunc” R
The service department went above and beyond to take care of my bike. Thank you
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by Franck Fatras
A clean and well laid out dealership. Staff is knowledgeable and courteous. Bought my R18 there and have had it serviced there for exclusively even though it’s a two hour wait plus drive.
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by Michael J
My BMW first service was done very efficiently and am impressed with your tech.
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by Chris Hall
The employees really know what they are talking about!! Very nice motor cycle shop and service department
BMW and Triumph. Will be back!!
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by Jenn Pyles
Zak was a very professional Service Manger who went out of his way for my R 1200 R model. He said in touch with communication and excellent member service. I've had many many Motorcycles and service from various people, Daytona Beach Motors is Excellent thanks Chris and Zak for your customer care!
And when I needed parts they were on top of it, Tristen and jess know there business, with Terry in sales and one stop shop many Thanks.
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by Mike James
Can't say enough about Zach the service manager. Dropped everything to change a headlight bulb for me. In and out in like 20 minutes. What an asset to the dealership, very pleasant, knowledgeable and friendly. My go to dealership from now on.
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by Carl Huni
Everyone is friendly and courteous. If you're looking for a bike shop with knowledgeable staff and a solid maintenance center this is it.
Update: still the best place to get a bike, service or for purchase. Never left unhappy. They'll take care of you.
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by William Sobel
The service advisor Chris and his team took great care of my R1250 RT, addressed all the issues we wrote up for the appointment and got the bike back to me the same day ready to ride. Perfect.
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by Steve H
Great Company! Very professional and easy to work with. Went the extra mile! Definitely recommend!
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by Crockett Watson
Excellent treatment for an unforseen problem that popped up. Not so happy with BMW. It was covered under warranty but took 2 weeks to happen and I was on a once a year motorcycle trip with my brother. Had i not had other motorcycles the trip would have been ruined. I like the people at Daytona Beach Motos.
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by John Strouth
The team at this location is doing a fantastic job. They've always taken good care of my bike for any service I've needed.
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by Beau LunaWolf
Zachary and the service team did a good job on a late tire change request for me. I even had communication from them on days they were closed. I live a long way from the shop but prefer to bring it to them as they have taken good care of me in the past.
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by ribitner
Best management in Service and decent prices
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by juan blaha
Specifically went to this triump dealership as I had a bad experience with other triump dealerships. This was honestly one of the best experiences I’ve ever had at a service center. The service advisor was absolutely awesome he was nice respectful and answered all my questions (and I had a lot of questions) I then walked into the show room floor and had an awesome conversation regarding my recent trip to NC with one of the sales associates. Lastly I actually got to talk to the mechanic to worked on my bike without even having to request it. (Never had this happen before) overall it was a very welcoming and reassuring process and I will 100% recommend this dealer and be back.
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by David johansson
Chris and Zach were very welcoming, pleasant and highly efficient. They immediately jumped on my wheel and changed the new tire I brought in. Josh was the technician and he was very accurate in his service. I was completed in very little time and on my way out before I had expected. I will gladly return for future services.
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by Rich
First time there and longtime BMW Rider, the folks were great and the service manager got me in for an oil change and also put rear pads on my 2003 K1200GT.
I live in Ocala, but this will be my new BMW service dealer, I like the folks there and the dealer has a great vibe.
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by Ronald Bak
I recently had the pleasure of working with BMW Triumph of Daytona Beach, Florida, and I must say, their service was exceptional. From start to finish, the team kept me informed and up-to-date on the status of my BMW S 1000 RR. Service Manager Zach and the entire team, including mechanics James and Josh, and Service Writer Chris, went above and beyond to ensure I was comfortable with the process, even when parts had to be shipped from Germany.
Their transparency and communication were top-notch, and they showed a genuine understanding of my concerns about the wait time. What truly impressed me, though, was the level of respect and care they showed me throughout the entire process. No matter what issue I brought to their attention, they handled it with professionalism and courtesy.
But what sets them apart is that they're not just mechanics, they're riders who share my passion for motorcycles. You can tell they love what they do, and it shows in the way they care for each bike that comes into the shop. It's clear that they're working on my bike because they want to, not just because it's their job. This dedication and enthusiasm are evident in everything they do, and it gives me complete confidence in the work they're doing on my S 1000 RR.
If you're looking for a reliable and trustworthy shop to care for your BMW, look no further than BMW Triumph of Daytona Beach. Five stars isn't enough – I'd give them more if I could.
Thanks Joey
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by JR Mills
Great service!!! Chris is awesome and deserves a raise!!!!!
Keep up the great work.
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by Tony Buendo
Friendly staff and overall great experience with the purchase and upkeep of my bike. Highly recommend.
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by Andrea Peterson
Chris and Zack in service are great.
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by Joe Perog
Amazing service department
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by Eric Harrison
I enjoyed my visit for service at Daytona Motos. The 2 people in parts were very knowledgeable and helpful. Then Zach and the service crew were very attentive to my needs. Good people working here.
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by Fred Liebenhaut
Love the customer service at Daytona beach Motos
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by Dom Dom
Good people, good service!
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by Greg Thomas
I have bought a lot of motorcycles in my day. A bit of an obsession, but enough about me. My most recent purchase was a new-to-me BMW r1250gs. I worked with salesman Terry and Rich. I also worked directly with the new manager, Kyle. I must say, these guys are so friendly, helpful, no pressure and really seem to love motorcycles. This dealership still allows test rides (many do not these days) and I don't know how someone would buy a motorcycle with a test ride. In particular, Kyle bent over backward to get back to me to answer every question. He made the buying experience very easy. That guy knows and loves bikes, its a blast just to chat with him about bikes. When I went to pick up the bike, the new plate was already on the bike, registration in my name, and the bike was immaculate. And I mean immaculate. I don't know how they did it. It looked brand show room new. The while rear mono-shock spring was as white as fresh snow. Full tank of gas, and even though they were in the middle of moving the entire showroom to a new location, Kyle took the time to go over the features of the bike. Even after the sale, Kyle gets back to me with answers, never excuses. I am very happy with the bike, Kyle and the dealership. I'll be back to them for my next bike, for sure (remember my obsession).
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by JSFDC
The dealership went above and beyond to help me with acquiring a new motorcycle from out of state. The service department is awesome, and very pleased with the help from Zack and Chris! Happy to have a local place I trust.
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by Ryan Custureri
⭐️⭐️⭐️⭐️⭐️
I recently had a fantastic experience with the service department at Daytona Motos! After a frustrating time at another BMW dealership, I was hesitant to trust anyone with my bike. However, the team at Daytona Motors truly went above and beyond.
They took the time to thoroughly analyze the issue I was having and worked diligently to correct it. What really stood out to me was their exceptional customer service. They even stayed late to allow me to pick up my bike after hours, which was incredibly helpful!
I highly recommend Daytona Motos for anyone in need of reliable service and genuine care. Thank you for turning my experience around!
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by Adam Canni
Stopped by to check out this dealership after buying a BMW in Jacksonville. I wish I had checked them out prior to my purchase. Nice showroom and friendly staff. I'll gladly ride the 1.5 hours for any service I might need.
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by Josh Randall
As always I was very happy with the service. They did everything that was needed and were very accommodating in addressing my concerns. They are the only place I will go as long as I own the bike.
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by Douglas Bennett
Fantastic dealership. I’ve only dealt with the parts department regarding my older Speed Triple ordering parts. But the sales team has also always been very friendly. When I’m in the market for an upgrade, it’ll be from this dealership.
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by Austin
After moving from Nashville, I was happy to learn that another Motos location was only 40 minutes from my house. When it was time for my wife to get annual service on her BMW, the team was incredible from the initial contact, scheduling service the same week, and faster than expected turn around once in the shop.
They even beat the price of their initial estimate. The facilities are great and the team was super friendly and helpful. I highly recommend them to anyone who needs service for their euro bikes.
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by Rustin Crawford
After a few past experiences at motorcycle dealers I was hesitant to deal with another. Bought a new triumph from this dealer and my thoughts have changed, friendly staff, explained the bike to me, made me what I believe was pretty decent price, and even after the sale weeks later just as friendly when stopped by.ive been very happy with daytona motors and would recommend them if looking for a brand they carry
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by James Polito
Night and day difference between this and the old facility. Well stocked with bikes and goodies; the only improvement might be drool rags for the customers.
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by TheSecond55
Needed repairs quickly during a road trip. The great service dept offered impressive and fast service. 100% recommended
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by Sheprd
Terrific dealer, friendly and professional. I have bought three bikes from them, and they have always done a fair deal and I have been very pleased with them. The one occasion things briefly went sideways, they apologized, took ownership and more than made up for the inconvenience.
I have used their service and parts department and have also been completely satisfied. They have gotten the parts required and installation has been professional and complete.
I highly recommend this dealership, especially Rich as the salesman and any of the staff in service and parts to take care of anything you need, new or used.
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by David Hill
Zach, at Service is experienced and efficient.
He does a great job at running the department.
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by JS Guay // Denise Bisson
Great service and communication.
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by Stacy O'Brien
Travis was very helpful and the sales experience was great. Service experience was great also.
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by John Masson
Such a big improvement over the last BMW dealership in Daytona. I felt like all of the employees that I had contact with were representing the company positively.
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by Wayne Kelley


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